CDK, an emerging fashion brand in Bhutan, was founded by the visionary Ms. Chandrika Tamang, who made the bold decision to leave her corporate job and become a pioneering fashion designer.
Established in 2016, CDK stands out as one of the first Bhutanese clothing brands dedicated to supporting women's empowerment while also actively preserving and promoting the rich heritage of weaving and maintaining a strong commitment to sustainability.
At the heart of this endeavor is Chandrika's boundless energy and creativity. Her boutique studio offers an exquisite collection of unique and fashionable garments, appealing to women of all ages. Her inspiration is deeply rooted in Bhutan's profound traditions of weaving, natural dyeing, and spiritual legacy.
CDK is unwavering in its commitment to being socially and environmentally responsible. The brand achieves this by utilizing natural raw materials and dyes, minimizing chemical usage, and embracing a zero-waste ethos, creatively repurposing cutoffs into accessories and home décor.
In the ongoing evolution of the CDK brand, Chandrika envisions the use of certified, Bhutan-sourced, organic raw materials such as cotton. Additionally, she is passionately dedicated to ensuring fair wages for all the farmers and workers involved in her supply chain.
The brand's guiding principle, "Quality over quantity," emphasizes an unwavering focus on the exceptional quality of sourced materials and a deliberate approach to limited production. Chandrika's aspiration is to align with relevant international standards for ready-to-wear garments in the future, a testament to her commitment to excellence.
Ms. Chandrika Tamang, founder of CDK
Chandrika has a Bachelors’ in Computer Application from India and did her earlier studies in Bhutan. From a very young age, she attended about four different schools and experienced the hardship and joys of being in boarding schools. This was long before the age of computers and internet becoming available in Bhutan.
From an early age, she has loved drawing, sketching and painting, but also plucking flowers and climbing trees. Bhutanese nature and forests are her second home giving her calmness, happiness and strength.
Before taking the plunge to be an entrepreneur, she was working in a bank for about five years. It was not the kind of job she dreamed of. She was always in awe of clothing and used to watch fashion channels where she learnt the basics.
Chandrika also harnessed the power of the internet as a valuable resource to expand her knowledge about fashion designing and natural dyeing. What began as a childhood fascination transformed into a tangible reality when she fortuitously seized the opportunity to receive formal training in Basic Apparel and Tailoring during her time in India.
In 2017, she became 'Women Entrepreneur of the Year' and she was funded by the Loden Foundation.
Chandrika dreams to change the traits of fashion industry at least in Bhutan by trying to ‘Go-Green’. She also hopes that one day CDK will be a globally recognised premium brand.